Why One-Size-Fits-All Social Media Doesn’t Work

Social media isn’t “one-size-fits-all”.It’s more like tailoring - what works for one brand could completely miss the mark for another.

Think about it:

• Some businesses you actively search for - like plumbers when your boiler breaks, or accountants when tax season hits.

• Some you stumble across and realise you need - like a meal prep service, a new skincare brand, or that gadget you didn’t know existed.

Those two situations need completely different marketing approaches.

If you’re the type of business people search for, your social media should focus on being easy to find and building trust quickly. That means clear, helpful content, testimonials, and strong calls to action. You need to be found easily on google too.

If you’re the type people don’t know they need yet, you need to be disruptive and memorable. Eye-catching visuals, hooks that spark curiosity, and content that educates or entertains enough to make someone stop scrolling.

The problem with “one-size-fits-all” social media is it ignores this difference. You can end up shouting in the wrong place, in the wrong way, at the wrong time.

When your strategy is built for your business type - and your audience - you stop wasting time and start getting results.

Ready to ditch cookie-cutter social media?

Let’s create something that works for your business.

Get in touch. https://www.socialmediacontentcreation.co.uk