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Think You Need More Followers? Think Again

  • Writer: Naomi Carlin
    Naomi Carlin
  • Sep 14, 2025
  • 1 min read

It’s easy to obsess over follower counts.But here’s the truth - followers don’t pay the bills. Conversions do.


You could have 10,000 followers and still be struggling to make sales, or you could have 500 engaged people who buy from you, recommend you, and keep coming back. Guess which one is better for business?


Social media is about building relationships, not vanity numbers. The goal isn’t just to be seen - it’s to get the right people to take action.


Here’s how to focus on conversions over followers:

  • Speak directly to your ideal customer’s needs

  • Share valuable content that solves problems

  • Include clear calls-to-action

  • Nurture your existing audience - they’re more likely to buy again


Followers are just a number. Conversions are the result that keeps your business alive.

If you want social media that actually works for your business, let’s talk.


 
 
 

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