Stop Posting for the Sake of It - Here’s What to Do Instead
- Naomi Carlin
- Sep 7
- 1 min read
We’ve all been there.
You post something, wait for the likes and comments… and nothing happens.
The problem? You’re treating your social media like a notice board. Pin it up, walk away, hope someone reads it.
That’s not how social media works anymore.If you want results, you need a conversation, not a bulletin.
Here’s what to do instead:
Start talking to your audience - reply to comments, ask questions, and join discussions in their world.
Share things they care about - not just what you want to say.
Mix up your content - behind-the-scenes, tips, stories, polls, quick wins.
Make it two-way - treat your page like a community forum where people feel heard and valued.
The more your audience feels part of your brand, the more they’ll engage, share, and buy.
Stop posting and hoping. Start connecting and growing.
Need help turning your socials into a community? Let’s chat.
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