Even small tweaks in what you post can DOUBLE your reach

You don’t need a full rebrand to grow on social media. Sometimes, it’s the smallest wording or personal touch that makes the biggest difference. Here’s how to make your content connect.

When it comes to social media, most people think growth means big changes - new visuals, new strategy, new everything! But more often than not, it’s the small tweaks that make the biggest impact.

Sometimes all it takes is changing how you phrase something, or adding a bit more of you into the mix. Because at the end of the day, people don’t fall in love with perfect posts - they connect with people.

Words Matter More Than You Think

The way you write your captions or describe your service can make a huge difference. The same message can either sound cold and corporate, or warm and approachable - and only one of those makes people want to hit “follow”.

Let’s look at an example.

Example: Legal Firm Post

Before (industry-speak):

“We provide comprehensive conveyancing services to ensure the timely and compliant transfer of residential and commercial property titles.”

That’s accurate. It’s professional. But it doesn’t speak to your audience - it speaks to your peers.

After (human-speak):

“Buying or selling a property? We’ll handle the legal side and make sure every detail is done properly - so you can focus on your move, not the paperwork.”

It’s saying the same thing, but now it’s written for people, not professionals. You can feel the difference instantly - it’s clear, relatable, and friendly.

That’s what your followers connect to. That’s what makes them stop scrolling.

People Relate to People

The other small tweak that makes a huge difference? Show your face.

We’re all guilty of hiding behind logos and graphics - even us. But the truth is, posts with faces get significantly higher engagement across all platforms.

You don’t have to do a photoshoot every week. It could be as simple as:

• A quick story saying hi or explaining a client question you get often

• A behind-the-scenes photo of you at your desk

• A short clip talking through a tip or update

It’s not about being perfect on camera - it’s about being present.

The Takeaway

You don’t need to overhaul your content to get better results. You just need to sound a little more you and show a little more you.

Because people don’t do business with faceless brands - they do business with people they trust.

We can help with that. We’ll take care of your content strategy, captions and design - so your business looks professional and feels personal. You just show up as yourself.

Get in touch here to find out how we can make small changes that lead to big results.